Sharing Expertise
Finish Line Media is building another Personal Authority Platform for a client—and I’m genuinely excited about what we’re building for him. One of the most rewarding parts of this process?… Read More
Blog
Thoughts, insights, and updates
SEO Is Dead: AI Decides Who Wins Now
Traditional SEO strategies are losing effectiveness as search behavior shifts towards AI, social platforms, and multi-channel discovery. Companies must adapt by enhancing authority, diversifying visibility, and focusing on genuine expertise to remain relevant in a changing landscape.
Your 10-Person Team Can Now Use What Fortune 500s Use
Last week, a 12-person marketing agency got access to a $50,000 integration platform for just $50/month. They’re using Workato—the same tool Fortune 500s use, while their competitors struggle with Zapier. The enterprise software monopoly is crumbling, and small businesses are finally getting the tools they deserve.
AI Is Coming for Your Business Model (And Yes, Some Jobs Too)
AI is not eliminating jobs but transforming business models, making inefficiency obsolete. Embracing this change can lead to greater opportunities, as businesses evolve from time-based billing to value creation. By leveraging AI, companies can enhance productivity and deepen client relationships, ensuring they thrive in a rapidly changing landscape. Adaptation is key.
The Inigo Montoya Method – or how to teach Teens Professional Communication
My teenager stared at the blank email screen for 20 minutes. Then closed the laptop and declared, “I’ll just fail the class.” All because she needed to email her teacher… Read More